Affiliate Lingo
Translations
Here are a few definitions that may help you better understand Affiliate Marketing and the information you'll be learning throughout this tutorial:
- Affiliate - An Affiliate is a person or a company that assists the merchant in marketing products and services in return for a commission. This is you!
- Merchant - A merchant is a person or a company that markets their products and services on the web. Your merchant is the person/company whose program you joined.
- Merchant-Affiliate Relationship - In the Merchant-Affiliate relationship, the Affiliate acts as an independent "salesperson" who promotes the merchants products and services. The merchant tracks the incoming visitors to determine which Affiliate sent them the sale - if any.
- Tracking and Management Solution - In order to track the incoming Affiliate-referred traffic to their sites, merchants need to purchase or create software to Track and Manage their Affiliates and their activities.
- Click-through - A click-through is the action that takes place when a visitor clicks on a banner or a link on your site to go to your merchant's site.
- Impression - An impression occurs when a page containing your Affiliate code is loaded on your site or in your HTML email messages. Impressions are also called page views.
- Two-Tier - A two-tier commission structure pays you commission on each sale (or lead or click-through) you refer and a commission on each sale referred by any Affiliates you have referred to the program.
For example: If Bob comes to your site, clicks on your link, goes to your merchant's site and purchases, you earn a first tier commission.
However, let's say Jane comes to your site, clicks on your link, goes to your merchant's site and signs up for the Affiliate Program. When Harry goes to Jane's site, clicks on the merchant's link, goes to the merchant's site and purchases, Jane earns a first tier commission (because she referred the sale) and you earn a second tier commission (because you referred Jane).
You'll need to check with your merchant directly to see if they offer a two-tier program. You can do so by checking your administration screen and looking for a "Second Tier Commissions" stat or by contacting your merchant.
- Link - A link is a hyperlink (http://www.yourdomain.com) or an image or text that contains a hyperlink. A link is placed on one site and when clicked on leads the visitor to another. In the Affiliate Marketing industry, you, the Affiliate, place links on your site that points to the merchant's site.
- Entry Page - An entry page is the web page that you direct traffic to. Visitors coming from your site will "enter" merchant's site at this page. In most cases this is the "home" or "index" page. However, you may want to link to a specific page on a merchant's site - you can check with them for information on linking directly to a specific page.
Tracking And Management Solutions Expanded...
Eventually you may want to develop your own online product to sell or already have. Good for you! Now what do you do? You need to have a system that will help support and track your sales, affiliate sign ups, affiliate commissions, marketing materials ... well, you get the idea, it can be overwhelming.
Corey Rudl of Internet Marketing Solutions has the answers. Here is a quick review of his system. Click On the banner below to buy the program.
"...Within minutes of signing up, I send you a username and password that you can use to "login" to AssocTRAC... so right away you can:
- Decide WHAT commissions you'll be paying your affiliates. AssocTRAC lets you choose how much commission you'll pay out on a "per product" basis (unlike competitors who make you charge the SAME commission on ALL your products!
- Decide HOW you'll pay commissions. You can set the commission for each product as either a percentage of the retail price or as a dollar amount. (For example, will you pay your affiliates 30% or $30? With AssocTRAC, it's your choice!)
- Decide WHEN you'll pay commissions. You can pay your affiliates weekly, monthly, every quarter... whenever you want! Unlike most other programs, AssocTRAC give you complete control over when your affiliates get paid.
- Decide WHERE your affiliates will sign up. Most affiliate management programs whisk new affiliates away from your site as soon as they've decided no join, which will scare a lot of people away! AssocTRAC let's you simply "copy and paste" as affiliate sign-up form onto your site, so that new affiliates never need to leave your site!
- Decide HOW your affiliates will promote your product. AssocTRAC gives you detailed instructions on how to write effective promotions that your affiliates can use to promote your products, including text links, banner ads, e-zine sponsorships, product reviews, and much more!
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