An autoresponder is an emailed automatic response provided to an inquiry. If you send an email to an autoresponder address you automatically receive a prewritten emailed response. Previously, only one response could be provided. If a person sent an email request, they received just one message back. This is the way autoresponders work that are provided to ISP and web hosts. Unfortunately, to obtain full value and advantage from an autoresponder, this is inadequate. You must have a system that automatically provides a number of responses. MailLoop 6.0 solves this problem with an unlimited amount of sequential autoresponders!

Marketing studies have well documented that it often takes 5 or more contacts before a prospective customer will purchase a product or service. This is why major corporations run continuous ads in numerous media, even if solely for name recognition. The first time a person views your website, or ad for your product or service, they may not be ready at the precise time to make a purchase. They are also likely to soon forget your name. An autoresponder is the needed solution to these problems to dramatically increase your sales and customer retention. Simply - an autoresponder keeps you name and product or service in your prospective customer, or existing customer's, mindset.

Everything we have talked about in the previous chapters really needs an autoresponder to be effective! I will list as many uses for an autoresponder that I can think of. The rest is up to you and your creativity...

1. Multi Part eCourse
2. Special Reports
3. Free Ebook Delivery
4. Travel Log
5. "Cutting Edge" Product Updates
6. Industry News
7. Anything That Interests You That Others Are Interested In...

You must be focused to give your subcribers good valuable information on the subject.

If you do self-defense training, do a whole series of articles on simple techniques, or how to avoid confrontations altogether. If you sell home fire prevention equipment, provide a series on how to protect yourself in various fire scenarios.

If you set up merchant accounts, do the series on how to avoid charge backs. If you sell search engine services, do the series on how to get a top-20 position on search engines.

Create a series of 7 to 10 simple letters or articles. Also, remember to include several sales letters throughout the series of letters. For example, if you do 7 training letters, have 3 sales letters for your product (although they don't have to be separate letters).

There has to be this fine mixture of good information along with ad copy for the best results. Too much ad copy and you lose your credibility. Not enough ad copy and you lose the sale.